Free Essays on Perception Of Color

Color. It is to our eyes what music is to our ears. Those of us blessed with vision can barely imagine a world without color. Colors evoke feelings in the manner of non-verbal communication, and stand to represent ideas, and so, in graphic design, as in all things designed, knowledgeable and appropriate use of color is critical. Color has a profound effect on people, both as individuals and as a whole. Psychologists have long since theorized that people's preferences for color and color mixes have deep psychological affect on your mood or feeling. Many now believe that colors cannot only cause emotional reactions, but can also correct mood and well-being. Considering that color in itself is merely the human eye's perception of light, its psychological influence is incredible, from causing depression, a desire for food, to subliminally affecting consumerism. A culture's attitude toward colors is also important in developing one's identification of different hues. There are many issues of color involved in graphic design. Besides the psychological aspects of color, one must be sure that the layout is easily comprehensible, and that the palette used in background, graphics, font and content work together. And so, I will acquaint you with some of the known psychological qualities of color and how colors relate to each other. Color is the visual effect that is caused by the spectral composition of the light emitted, transmitted, or reflected by objects. It originates in light. Sunlight, as we perceive it, is colorless. In reality, a rainbow is testimony to the fact that all the colors of the spectrum are present in white light. Light goes from the source, such as the sun, to an object, (let’s say an apple), and finally to the detector which is the eye and brain. Blue is by far the most popular color - conveying peace and tranquility, harmony, trust and confidence. Blue is said to increase productivity. On the other hand, blue... Free Essays on Perception Of Color Free Essays on Perception Of Color Color. It is to our eyes what music is to our ears. Those of us blessed with vision can barely imagine a world without color. Colors evoke feelings in the manner of non-verbal communication, and stand to represent ideas, and so, in graphic design, as in all things designed, knowledgeable and appropriate use of color is critical. Color has a profound effect on people, both as individuals and as a whole. Psychologists have long since theorized that people's preferences for color and color mixes have deep psychological affect on your mood or feeling. Many now believe that colors cannot only cause emotional reactions, but can also correct mood and well-being. Considering that color in itself is merely the human eye's perception of light, its psychological influence is incredible, from causing depression, a desire for food, to subliminally affecting consumerism. A culture's attitude toward colors is also important in developing one's identification of different hues. There are many issues of color involved in graphic design. Besides the psychological aspects of color, one must be sure that the layout is easily comprehensible, and that the palette used in background, graphics, font and content work together. And so, I will acquaint you with some of the known psychological qualities of color and how colors relate to each other. Color is the visual effect that is caused by the spectral composition of the light emitted, transmitted, or reflected by objects. It originates in light. Sunlight, as we perceive it, is colorless. In reality, a rainbow is testimony to the fact that all the colors of the spectrum are present in white light. Light goes from the source, such as the sun, to an object, (let’s say an apple), and finally to the detector which is the eye and brain. Blue is by far the most popular color - conveying peace and tranquility, harmony, trust and confidence. Blue is said to increase productivity. On the other hand, blue...

Handles and Hinges Ltd Essay Example

Handles and Hinges Ltd Essay Example Handles and Hinges Ltd Essay Handles and Hinges Ltd Essay Introduction :Handles and Hinges Ltd HH was established in Birmingham, England, by two young entrepreneurs, Dave Philips and Chris Agnew, both experienced in the hardware trade. The business specialized in the ‘designer’ market for polished metal (brass or stainless steel) door handles, cupboard knobs, furniture fittings (mostly used in shop/office furniture) and hinges. Their company was successful, was based on HH’s reputation for high-quality, unique designs of both traditional and modern products, many of which were selected and specified by architects for large and prestigious projects such as new office developments in London’s Docklands. Dave, the Chief Executive Officer, with responsibility for sales, believed that most orders from construction companies were placed with HH because they assumed they had no other choice once the HH products had been specified. Larger companies would sometimes suggest to the architect MARKETING PERSPECTIVE . Carefully examine the marketing method/processes/approaches by HH 2. Observe the strategic marketing plan such that the products can be improved to meet customer needs and requirements 3. How does the company compete in its market place, and what is the role of ‘quality’ in its competitive strategy? Discussions with Chris (the Manufacturing Director) put a different perspective on the problem: ‘The sales catalogue shows pictures of our products prepared for photography; special effects are used to give a bright polished finish but we actually use a matt finish. : The samples used by Sales are specially made by experienced craftsmen to eliminate any scratching or minor faults; of course, we cannot always repeat that standard with the modern batch production methods. ‘We were aware that the reorganization of production methods could lead to quality problems, so I introduced statistical control, a subject I studied extensively in a quantitative methods course at the local college. Our inspectors now take random samples of batches of components and measure important dimensions such as the diameter or length of brass handles, the thickness of the incoming materials, etc. Batches which fail are either rejected or reworked, and all material where we have identified any fault at all is returned to the supplier, and our buyers routinely threaten to place orders elsewhere. I instructed the supervisors to inspect press tooling just before the start of each production batch to ensure that there are no surface faults, so I think it is unlikely that the dents and blemishes are caused in production. I must make a point of checking that this is happening. Anyway, our final inspection sampling has been changed to give an acceptable quality level (AQL) of 2 per cent whereas until recently it was only 5 per cent. We have had to increase the number of final inspectors by four at a cost of ? 15 000 each per annum, but all the management team agrees that with quality products we must be confident of the final quality before packing. We trained some of our best assemblers in SPC and made them full-time inspectors; the combination of their technical and statistical skills ensures that we have the right people for this job. We could not rely on our operators to do any dimensional checks; hardly any of them know how to measure using a metric rule, let alone a micrometer or vernier gauge. It is best to keep them concentrating on achieving correct output targets. I believe that most quality problems here must be caused by occasional operator carelessness. ‘The batch method of production has given us much more control over operations. No longer do we have to rely on hard-to-recruit craftsmen who did everything slowly and unpredictably. Now we make the most of economic batches at each stage, benefiting from the economies of scale of longer runs and cheaper unskilled labour. With incentive bonuses based on effective performance against agreed standard times, all our people are working faster to achieve the company’s goal of higher productivity. There is no doubt that our operations are now more productive than they’ve ever been. With high quality and low costs, we are now set for a major assault on the competition. We expect our profits to rise dramatically from the currently inadequate 1 per cent return on sales. ’