SLR digital camera Essay Example For Students

SLR digital camera Essay On a SLR digital camera it should have a dial that turns the camera on manual, the M setting is when the photographer have complete control unless the camera has preset limitations that doesnt allow it to do certain things. In the M setting it should allow the user to change the shutter speed and the aperture, when taking a picture that one needs to stop all action or time in the picture, it should be shot at a speed of 125 and greater, depending on your subject, to give water its moving effect you would need to shoot the photo of 60 and less to create the effect, while changing these setting you will have to compensate the other settings such as aperture, aperture is the opening of the camera, which controls the amount of light the passes the shutter, by increasing the size more light will come into the camera, having the film more exposed. The aperture is measured by f-stops the higher the f-stops the smaller the opening in which the light goes in, for example f-stop 2. 8 is bigger than 3. 2, the f-stop not only adjust the light coming through, but also the focal point of the image, and helps create a sense of depth in the photo. When taking a picture with depth one wants to see how far you are from the subject the closer the person the wider the aperture, hence a lower f-stop, when you take a picture of a subject far away one you should have a higher f-stop, a smaller aperture/opening. By doing this it will help focus the picture to a certain point, or to focus as much as possible in the scene, to make a sharper image, so that the focusing in the lens can produce a photo with more depth, because it shortens/lengthen the focal area. In most cameras there is a presetting that is called depth of view mode, what that does is that it will chose the best setting to take a picture where everything is in focus. Also in the mode dial, there should be a setting called Av, which is aperture priority, the camera will then adjust its setting around what the user set for the aperture, and how exposed the picture will be, this setting allows the photographer take a picture with the desired f-stop, without having the photographer adjust the shutter for a proper exposure. There is also another setting called Tv, which is shutter priority, where the camera sets its own setting according to the shutter speed that the, user had set, this allows the user to set the desired shutter speed for different effects, while lightening the load of information the user has to take in. In many cameras the setting may have different names because this essay is based on a Canon camera. For most SLR cameras the lenses normal cost way more than the lens, because normal the camera breaks down faster than a normal lenses. So if one decides to replace your old SLR oneyou shwouldd like to find a camera that is compatible with the lenses one already owns. When walking in to a camera shop it is better to walk in blind, ask a lot of questions, and let the salesman show you around, this will see if they know their stuff, did I mention ask a lot of questions? So how does one pick a good lens? In a normal 35mm film format, a 50mm lens would be the equivalent of what your eyes sees and is a 1:1 conversion, but on most digital SLR because of prices, and quality most of the digital SLR have a film conversion of 1. 3x/1. 6x and making a lower mm lens to be more telephoto than it would be than in a normal camera. When looking for a good camera lens one should first look at what kind of connection the camera uses to attach on to theiryour camera, hopefully they are compatible first, and then look for what effects or shots that theyyou want to take. There is no point in doing a portrait shot with a macro or wide angle lens, there are many different kinds of lenses they are ultra wide-angle zoom, standard zoom, telephoto, telephoto zoom, macro, tilt-angle lens, super telephoto etc. Next see if the optics of the lens match the cost and also what you want to be doing with the lens, a 28-70mm lens could have more desirable things than another lens but one might lack. A couple features, such as a special lens coating, or floating aspherical lenses,that one might so you want to see if the lens meets what your expectation, there is nothing worse than getting ripped off of the price. Then of course what should also be a concern is the maximum f-stop of the lens that oneyou would like to get. Reading an Advert EssayIn the golden mean is similar to the rule of third but instead of splitting the photo in to nine equal sections it divides it into it first splits it into nine unequal sections then splitting it with four lines, to use the golden mean is like to use the rule of thirds placing objects of importance in the intersecting areas the 4 secondary lines are used to align other lines to it, such as the line of a street. When taking a photo it is also useful to observe the textures in the photo to create an interesting photo, textures can greatly create depth of a photo. A good example of a good texture is a split piece wood, if shot in at an angle can give good results. The best way of utilizing textures is in black and white photography, because of instead of having colour that emphasizes the saturation or that hues, which can be distracting, black and white emphasizes the textures. In most pictures complexity can be overwhelming, if used in a wrong way, because there might be things in the photo, which could distracts the viewer from the main point of the picture, especially if the picture has more than one subject of interest. Complexity can work both ways, it allows the viewer to be mesmerized instead of just letting a viewer skim past the photo, and a good example of this is machinery where there are a lot of gears. The thing that occurs in photo, which are complex, and not too distracting, all have the trait that the picture has components, which are mutually the same. Simplicity is very important in a picture because it allows the picture to convey the message much more effectively because of the lack in distractions. In simplicity it is best to leave things by them selves instead of bring the whole scene in your picture, say if there is a chapel, and there is also a parking lot, with a telephone booth, it is better to just take a picture of the chapel, and leave the other component for other pictures. The depth of a picture is important to a picture because it adds dimension to a photo instead of having the photo look 2D. You can create depth in many ways having a large aperture that would narrow the amount of the picture that will be focused, by manipulating the things in focus, it will make a more 3D look in the picture. By having a foreground, a midground, and a background, it will make a picture with more depth than just having one or leaving out one of these categories. Lines are just lines until you actually bend them and move them a straight and vertical line is too plain and too normal, but if you bend them, then the sky is the limit. A S curve is pleasant to the eye and combining a S curve with it starting from one side and leading away from the picture, is quite a combination. Usually curved lines are much preferred than straight lines, and having lines leading off to the side is also a good thing to have. Shapes are just lines which are closed, to form a shape. The rule of the lines also applies to shapes, lines that have curves, is better than straight lines. Shapes can be more constructive than lines because of the shapes have more than one way of looking at it. In the modern age of digital cameras, the skill involved in taking a good picture has decreased. But I hope that this essay might have given you an insight to the expansive world of photography. There is a growing number of people that is starting to use a S.L. R. camera because the age of digital camera, letting people take photo without having consequences which was involved in film such as developing and the cost of buying film and developing. This essay was meant to teach you about a camera and how to become a better photographer, but not to go out and buy a new camera, the camera you have now should beis sufficient, its much better to spend more time, and money with your family, a camera is only a camera, its who that takes the picture that counts.

Comparison of Blade Runner and Frankenstein free essay sample

When looking at two or more forms of narratives we need to establish the similarities and differences in a number of areas. All literature has much in common, yet it may differ in outward forms depending on when it was written and the text type or genre used to create meaning. Areas of comparison include: Context and Background  Ã¢â‚¬â€œ How do Historical and biographical situations influence the text. Style:  how the composer shapes the text or expresses their message. Theme, values, issues or concerns  that may have relevance to us or have  universal implications.Techniques; these will vary according to text types and the author’s style. Language or linguistic features; how the meaning is conveyed. Evaluation: We are all, especially examiners interested in your opinions; how you related and responded to the text. It is important to be honest and yet to support all your assertions and judgments with supporting evidence. As a  dystopia  (dark future) it uses the glazed cinematic techniques of  film noir  that tends to distance us from the characters and actions. More @  Cinematic Techniques:  Ã‚  Ã‚  | This is a Gothic Novel. Mary claims the inspiration for her story came from a vision she had during a dream. Her story was the only one completed and has become one of the most famous Gothic novels of all time. Mary Shelley uses the  narrative  device of a Ship’s Captain retelling a tale through epistemology (letters to his sister) he has heard from an obsessed distraught Scientist he has rescued from an ice floe in the remote Arctic Ocean. If Ecosystems are repeatedly defeated, human life will be diminished and likely extinguished. The bleak vision portrayed illustrates a chaotic nuclear holocaust, ecological fragility through soil depletion and acid rain. In BR. man has not only subdued the earth but conquered and utterly defeated it. As a Canadian Indian Chief queried; â€Å"When we kill the last fish, what will we eat – money? The sixties and seventies were times of great social, cultural and historical changes with changes in attitudes in s*xual relations, racial integration and political upheaval. As Europe moved away from a world dominated by superstition and religious faith to one of empirical scientific research and logical deductive reasoning, the Romantics helped to retain some of the personal and emotional compassion that makes us fully human. The swing towards a more humanistic attitude towards fellow mankind and the reverence for the natural over the man made is clearly depicted in Frankenstein. Shelley questions the eighteenth-century scientific rationalists optimism about, and trust in, knowledge as a pure good.There isnt much dignity left today, a point beautifully made in an  essay  by David Brooks in The New York Times. The dignity code, as Brooks calls it, has been completely oblite rated by the pressures of modern life. | Frankenstein is a gothic horror novel that explores what makes us human. What are the attributes of a human being and how do we become integrated into society. Are we born with human nature or are we conditioned and constructed to value each other. The old nature/nurture argument. When his creation turns against him, who is at fault;   the creature or the society that rejects him?We know from a study of social customs that many people who feel rejected by society often turn into mass killers. Repeated negative experiences of social outcasts can lead to anti-social behaviour and the best way to socialise people is to include and value them as fellow human beings. There are many examples of people who areAltruistic – caring   kind to each other throughout the novel including the Monster’s many initial acts of kindness; cutting wood for Felix’s family, saving a young girl from drowning   all not appreciated.Shelley is obviously contrasting mankind’s ability for civility and amity with its capacity for callous barbarity. | * The rise of Cybernetics (use of implants to make robots or cyborgs – humans with computer chip grafts , implants or biological brains) is a growing field of technical development and increases the threat of Artificial Intelligence taking control over humans as portrayed in  Space Odyssey, Terminator or The Matrix. Computers double their capacity every 18 months and they could acquire a billion times more intelligence than the human brain.It is possible this Artificial Intelligence could develop into a malign force and eliminate all humans from the face of the earth. Alternatively by merging with the technology we create, we become more like it and we could become less human and more mechanical in our outlook. Blade Runner Blade Runner1  is a Ridley Scott adaptation of the Philip K. Dick novel  Do Androids Dream of Electric Sheep?. It is perhaps one of the most popular cult films ever, covering territory from film noir to cyberpunk. Commissioned by Hollywood in the early 1980’s,Ridley Scott had many conflicts with the producers and felt he was compromising his integrity. The film was not a box office success and so eventually Scott released his own version, a director’s cut on DVD in 1992. This director’s cut received acclaim from his followers and has gained the stature of a cult classic with great financial success and a dedicated following. The director’s Cut version differs from the Hollywood original in many critical ways. The removal of Deckard’s voice over helps us to identify and engage more fully with the characters in the narrative; it draws us in.The unicorn sequences add an ambiguity and enigmatic possibility to the plot while the changed ending, cutting the forest scene, driving into the sunset and replacing it with them in a lift with Gaff’s disembodied voice warning about Rachael’s imminent death leaves us without much hope for the future. Directed by Ridley Scott and starring Harrison Ford, the film has survived close scrutiny and is considered one of the most  effective futuristic, cautionary and visionary statements  of the past fifty years. As a  dystopia  (dark future) it uses the glazed cinematic techniques of  film noir  that tends to distance us from the characters and actions. We become deeply disturbed both emotionally and rationally at what our future could become unless we are prepared to curb our excessive technological advances and our conspicuous consumption of unnecessary goods. The Hollywood version ended optimistically with Deckard and Rachael riding through a forest into the sunset while the Director’s Cut has Gaff giving an ominous, enigmatic warning about Rachael’s doubtful future.   a term borrowed from William S. Burroughs, 1979,  Ã‚  referred to a smuggler of medical supplies, e. g. scalpels. Guy Rundle on  Avatar  as the new  Ã¢â‚¬Å"Blade-Runner† It occurs to me that en route to see the presents latest version of the future, I am rushing through the opening scenes of Blade Runner the pasts most recent version of the future, now itself surpassed. The ruined rain-drenched city a post-social world of street survival, the layers of rich and poor literally concretised in different levels is here now.And as with all dystopias, its coming-to-pass is so mundane that one almost longs for the full horror. So, no replicants, no live mutant snacks, no sexy Tankgirl types, snake entwined. Just hawkers squeezed between the overpass outlets, selling nasi goreng from Tupperware containers. Blade Runner Blade Runner, an adaptation of Phillip K. Dick’s  Do Androids Dream of Electric Sheep? was  commissioned by Hollywood in the early 1980’s. Ridley Scott had many conflicts with the producers and felt he was compromising his integrity.The film was not a box office success and so eventually Scott released his own version, a director’s cut on DVD in 1992. This director’s cut received acclaim from his followers and has gained the stature of a cult classic with great financial success and a dedicated following. Directed by Ridley Scott and starring Harrison Ford, the film has survived close scrutiny and is considered one of the most effective futuristic cautionary visionary statements of the past fifty years. As a dystopia (dark future) it uses the cinematic techniques of  film noir  that tends to distance us from the characters and actions.We become deeply disturbed both emotionally and rationally at what our future could become unless we are prepared to curb our excessive technological advances and our conspicuous consumption of unnecessary goods. Cinematic Technique:   Mise en Scene Blade Runner receiv ed an Academy award nomination for special glaze effects. Film gives its message via text and subtext; language plus visual and sound images. Language is secondary so the sounds of the voices are difficult to distinguish. In Novels subtexts include symbols, tone and settings.It is possible this Artificial Intelligence could develop into a malign force and eliminate all humans from the face of the earth. Alternatively by merging with the technology we create, we become more like it and we could become less human and more mechanical in our outlook and robotic in character. 4. Of greater concern is the  craven attitude  of the masses. The resigned compliance and fatalism was evident in their supine passivity and expressions of futility for achieving justice in dealing with the bureaucracy. It is just bad luck and there is nothing anyone can do about it!No hope, no escape from an overpowering totalitarian state. 5. The  lack of Civility  is another major concern. Bryant has a confrontationalist manner of speaking. First he tries to be slimily ingratiating to Deckard but when this doesn’t work he resorts to abusive threats and bullying to get Deckard to come out of retirement. (â€Å"You’ll become a little person†) In contrast the replicants appear to be courteous and respectful of each other indicating that they care for each other. There isnt much dignity left today, a point beautifully made in an  essay  by David Brooks in  The New York Times.The dignity code, as Brooks calls it, has been completely obliterated by the pressures of modern life. 6. The earth has been so scorched and depleted  so people’s greatest aspiration is for off world colonisation. 7. The  disparity between rich and poor, the powerful and the powerless is symbolised by how many storeys above ground level they live. Tyrell lives 700 storeys above ground level. Sebastian lives on the 15th  floor of an empty derelict flat. Many of the masses appear to live on the street.

Essential Disaster Essay Topics

Essential Disaster Essay TopicsDisaster studies are unique in their nature as they offer students an exciting opportunity to provide the latest disaster writing topics. Because of the recent occurrence of several tragic events, there is a growing demand for reliable disaster writing. The resourceful student will be able to provide many new perspectives on previous topics and present fresh evidence regarding the reasons behind them.Disaster essay topics vary according to the type of disaster that occurred. For example, if the earthquake was a massive impact on a wide area of the city, it could lead to a nationwide debate about the safety of the building. Should the city continue to accept such large events? In a similar fashion, the issue of fire, flood, or hurricane damage would garner a large amount of attention.Each natural disaster can be further broken down into different types. There are earthquakes, flooding, fires, hurricanes, and tornadoes among others. Natural disasters ofte n have several causes that must be considered. Therefore, a thorough study of the reasons behind the disaster will be necessary in order to demonstrate how things may have been different.At the heart of every natural disaster is the question of human responsibility. For example, why was the event occurring? Was it man-made or natural? It should be noted that the natural disasters that have taken place this year are more widespread than ever before.For the main questions, the standard answer will be 'human error.' However, a deeper examination of the causes behind these errors will lead to evidence that may prove otherwise. Consider the earthquake in Los Angeles and why a number of insurance companies claimed that it was caused by an earthquake in Norway.For the reasons that are generally accepted, it is also important to look at the damage that was caused by the disaster. Sometimes, this will involve a direct review of the exact location of the disaster and the expenses incurred for the cleanup, as well as the loss of property, physical harm, and death.If a student wishes to use their knowledge of an incident to provide a scientific basis for future disaster studies, this will be a good choice. The questions will likely be broader, and focus on what sort of disasters we should expect, in terms of the frequency of the disasters and when they will occur. This may include the importance of natural disasters in predicting an outbreak of disease or pandemic, as well as how global warming and climate change affect natural disasters.Natural disaster essay topics provide students with a unique opportunity to explore the psychology of humans and the repercussions of life threatening events. They are valuable tools for students who want to increase their abilities in this area and sharpen their writing skills. Writing for the learning community is a valuable part of any college education, and it can be even more helpful when a student can provide relevant topics.

Starbucks vs. Tim Hortons

Debates about coffee exist since Hortons and Starbucks, the two major coffee joints, were launched. Both Hortons and Starbucks have some similar features and the common feature is that they both serve coffee and donuts. Hortons and Starbucks serve more coffee than any other product.Advertising We will write a custom essay sample on Starbucks vs. Tim Hortons specifically for you for only $16.05 $11/page Learn More Certainly, Starbucks is much more famous than Tim Hortons since it provides quality products, free internet access, and various samples for its customers to try. It has popularized itself in social networks such as Facebook and Twitter (Walsh, 2010). Starbucks is using different approaches to cope with current competitive settings and provides quality products which satisfy its customers. Services of Starbucks and Hortons Starbucks provides quality products which most customers have appreciated despite their prices. Customers who sign up for Sta rbucks become members of Starbucks rewards, their balances are protected if their cards are stolen or misplaced, and obtain gifts on their birthdays. These are not the only benefits customers receive from Starbucks which have made it more popular than Hortons. Starbucks has made history by becoming the first company to obtain ten million fans on Facebook, social networking site. They are ahead of Coca-Cola by more than three million fans. Starbucks has participated in supporting organization like Starbucks China Education Project and China Soong Ching Ling Foundation. They donated US$6.75 million to support projects intended at supporting teachers and children in rural regions of China (QSR, 2012). Starbucks also donated US$800,000 to the China Women Development Foundation that was initiated to help projects which are intended at supporting Chinese women receive access to essential services like safe drinking water (QSR, 2012). Prices One thing which mostly differentiates the two is their prices, where Hortons is much cheaper than Starbucks. Tim Hortons is less expensive and favors workers coming from small businesses. Most people consider that Hortons is involved in unfair trade and this makes their products cheaper than Starbucks. Farmers who sell their products to Hortons are paid low prices. However, Starbucks ensure that these farmers are paid correct amount of money for their products they supply to Starbucks. Most people consider that Starbucks provide quality products to their customers compared to Hortons.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Starbucks alters their drinks precisely the way they want it, while Hortons often add flavor substances to their drinks to increase taste and reduce extra expenses (Barnea, 2011). Although Tim Hortons is a fastest developing coffee joint in Canada and United States, Starbucks is also catching up due to their q uality products it offers to its customers. Most companies and businesses are going green in this competitive environment. Starbucks offers environmental friendly products. It provides sleeves to put on coffee cups to prevent hands from burning and sleeves are manufactured from 60 percent consumer fiber. Even their coffee cups are manufactured from recycled papers that make their products eco-friendly. Hortons does not provide these sleeves and their cups are doubled. They are not manufactured from consumer fibers or recycled papers to prevent hands from burning. Strategies of Starbucks Starbucks has opened more branches than Hortons. The key motivation which pushes Starbucks to launch more branches globally is to obtain access to bigger markets. It benefits from various associations and joint ventures to develop its market control overseas. It has opened more branches outside Canada and United States that have been developed by its aim of becoming environmental leader in all aspect s of their business. Starbucks intends to manage a business that possesses quality standards and is beyond reproach in the domestic and international business market. Starbucks expanded its business internationally to increase its market limit and carry on to develop its business. Starbucks has opened branches in 43 countries due to its target of keeping a better and stronger market (Walsh, 2010). All countries which Starbucks has opened branches have their own practices and cultural differences. Starbucks uses associations and joint ventures to help ease some of the difficulties of growing overseas. There are around 750 stores which have been opened in Japan and these were made possible by joint ventures with Japanese companies which permitted it to achieve cultural understanding (Walsh, 2010). Starbucks has been working to provide a range of essential products, but it is not limiting itself in new products either. It works to make new products for various geographic regions due to the conflicting cultural experiences which match them. Starbucks is eager to respond to various conflicting cultural and environmental factors and due to that, it has been equipped to develop radically as a company since its started initially in a small store in Seattle. Conclusion Both Starbucks and Hortons are well-known companies in several countries. They have their own strategies which make their customers keep on coming to buy their products. Starbucks is much more famous than Hortons because of its quality products. However, more employees from small businesses visit frequently Hortons to have cheaper and affordable coffee and other products.Advertising We will write a custom essay sample on Starbucks vs. Tim Hortons specifically for you for only $16.05 $11/page Learn More Prices at Starbucks are almost double the prices of products in Hortons, but most customers consider that their products are high quality than Hortons. Starbucks has expanded into international market using different strategies to attain its target and prevent all challenges which are experienced in different cultures abroad. References Barnea, A. (2011). Lack of peripheral vision: How Starbucks failed in Israel. African Journal of Marketing Management , 3(4): 78-88. QSR. (2012). Starbucks to Support Rural Education in China. Web. Walsh, M. (2010). Starbucks Tops 10 Million Facebook Fans. Retrieved from https://www.mediapost.com/publications/article/132008/ This essay on Starbucks vs. Tim Hortons was written and submitted by user Harley S. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Gender Differences In Visual And Tactile Line Bisection Essays

Gender Differences In Visual And Tactile Line Bisection Running Head: ATTENTIONAL BIAS IN NORMAL SUBJECTS Gender Differences in Visual and Tactile Line Bisection: Attentional Bias in Normal Subjects Abstract Attentional bias in line bisections may be influenced by the position of the stimulus, the type of stimulus, and the gender of the bisector. Past research has found that below eye level bisection stimuli is biased away from the body in the visual mode, and towards the body in the tactile mode. Above eye level bisections have not been significantly biased in either direction due to a cancellation of the object centered bias by the body centered bias. Research has also concluded that no gender differences are statistically significant in attentional bias studies, using line bisection tasks. This report suggests that gender differences are statistically significant in favor of male subjects, when using above eye level stimuli, and when using tactile stimuli. Overall, however, these differences become statistically insignificant, when combined with below eye level tasks and visual tasks. Current findings also point to a trend towards supporting past research findings which state that in below eye level bisections both males and females are biased away from the body in the visual mode, and towards the body in the tactile mode. Gender Differences in Visual and Tactile Line Bisections: Attentional Bias in Normal Subjects The act of survival requires humans to pay attention to their surroundings. In order to pay attention to surroundings, one must allocate resources of attention to the space around ones body. Taking a common sense approach, the sense of vision and the sense of touch would be the candidates for most important senses in terms of survival. For example, imagine a primitive hunter trying to catch prey, using only his sense of smell; or imagine someone trying to build a hut, without the use of sensitive fingers to wield tools. Vision is generally used as a means to detect and interpret objects at a distance, whereas, touch is used to detect and interpret objects which are relatively close to the body. Historically, visual and tactile attention have been studied along a left-right horizontal axis (Shelton, Bowers, however, there has been a recent expansion of this research, into the vertical and radial axes. The current study will attempt to confirm the findings of Geldmacher and Heilman (1 994), Jeerakathil and Kirk (1994), and Drain and Reuter-Lorenz (1996) that below eye level bisection stimuli will be biased away from the body (far peripersonal space) in the visual mode, and towards the body (near peripersonal space) in the tactile mode. Above eye level bisections should not be significantly biased, however, due to a cancellation of biases i.e., the object centered bias nullifies body centered bias. Drain and Reuter-Lorenz (1996) are one of the only research teams to have considered gender as a factor in the results of such studies. They concluded that although gender does contribute to real sex differences, it is not a significant factor in assessing attentional bias in normal subjects on line bisection tasks, due to the minuteness of these differences. However, given the common perception that males are superior to females in tasks of visuo-spatial dexterity (Maccoby & Jacklin, 1974, Caplan, MacPherson, & Tobin, 1985, Newcombe & Dubas, 1992, all as cited in Dworetzky, 1996), it should be a natural to examine the results of men vis-?-vis women. Thus, in the spirit of gender equality and the pursuit of confirming such a hypothesis, the current study will include gender as a factor of analysis. In 1994, Geldmacher and Heilman studied 10 normal subjects in radial line bisection tasks. That is, they had participants determine where the middles of lines were, when the lines ran outward from the subjects bodies, on a horizontal plane. They found that significant near peripersonal misbisections occurred in the above eye level tasks. Whereas, far peripersonal misbisections were replicated in the below eye level tasks. Further, Jeerakathil and Kirk (1994) found similar results. Their study showed significant bisection biases towards the TOP (they used labels at each end of stimulus lines: TOP, BOTTOM) of both horizontal and vertical lines, as well as in the below eye level radial condition. Again, the

Free Essays on Perception Of Color

Color. It is to our eyes what music is to our ears. Those of us blessed with vision can barely imagine a world without color. Colors evoke feelings in the manner of non-verbal communication, and stand to represent ideas, and so, in graphic design, as in all things designed, knowledgeable and appropriate use of color is critical. Color has a profound effect on people, both as individuals and as a whole. Psychologists have long since theorized that people's preferences for color and color mixes have deep psychological affect on your mood or feeling. Many now believe that colors cannot only cause emotional reactions, but can also correct mood and well-being. Considering that color in itself is merely the human eye's perception of light, its psychological influence is incredible, from causing depression, a desire for food, to subliminally affecting consumerism. A culture's attitude toward colors is also important in developing one's identification of different hues. There are many issues of color involved in graphic design. Besides the psychological aspects of color, one must be sure that the layout is easily comprehensible, and that the palette used in background, graphics, font and content work together. And so, I will acquaint you with some of the known psychological qualities of color and how colors relate to each other. Color is the visual effect that is caused by the spectral composition of the light emitted, transmitted, or reflected by objects. It originates in light. Sunlight, as we perceive it, is colorless. In reality, a rainbow is testimony to the fact that all the colors of the spectrum are present in white light. Light goes from the source, such as the sun, to an object, (let’s say an apple), and finally to the detector which is the eye and brain. Blue is by far the most popular color - conveying peace and tranquility, harmony, trust and confidence. Blue is said to increase productivity. On the other hand, blue... Free Essays on Perception Of Color Free Essays on Perception Of Color Color. It is to our eyes what music is to our ears. Those of us blessed with vision can barely imagine a world without color. Colors evoke feelings in the manner of non-verbal communication, and stand to represent ideas, and so, in graphic design, as in all things designed, knowledgeable and appropriate use of color is critical. Color has a profound effect on people, both as individuals and as a whole. Psychologists have long since theorized that people's preferences for color and color mixes have deep psychological affect on your mood or feeling. Many now believe that colors cannot only cause emotional reactions, but can also correct mood and well-being. Considering that color in itself is merely the human eye's perception of light, its psychological influence is incredible, from causing depression, a desire for food, to subliminally affecting consumerism. A culture's attitude toward colors is also important in developing one's identification of different hues. There are many issues of color involved in graphic design. Besides the psychological aspects of color, one must be sure that the layout is easily comprehensible, and that the palette used in background, graphics, font and content work together. And so, I will acquaint you with some of the known psychological qualities of color and how colors relate to each other. Color is the visual effect that is caused by the spectral composition of the light emitted, transmitted, or reflected by objects. It originates in light. Sunlight, as we perceive it, is colorless. In reality, a rainbow is testimony to the fact that all the colors of the spectrum are present in white light. Light goes from the source, such as the sun, to an object, (let’s say an apple), and finally to the detector which is the eye and brain. Blue is by far the most popular color - conveying peace and tranquility, harmony, trust and confidence. Blue is said to increase productivity. On the other hand, blue...

Handles and Hinges Ltd Essay Example

Handles and Hinges Ltd Essay Example Handles and Hinges Ltd Essay Handles and Hinges Ltd Essay Introduction :Handles and Hinges Ltd HH was established in Birmingham, England, by two young entrepreneurs, Dave Philips and Chris Agnew, both experienced in the hardware trade. The business specialized in the ‘designer’ market for polished metal (brass or stainless steel) door handles, cupboard knobs, furniture fittings (mostly used in shop/office furniture) and hinges. Their company was successful, was based on HH’s reputation for high-quality, unique designs of both traditional and modern products, many of which were selected and specified by architects for large and prestigious projects such as new office developments in London’s Docklands. Dave, the Chief Executive Officer, with responsibility for sales, believed that most orders from construction companies were placed with HH because they assumed they had no other choice once the HH products had been specified. Larger companies would sometimes suggest to the architect MARKETING PERSPECTIVE . Carefully examine the marketing method/processes/approaches by HH 2. Observe the strategic marketing plan such that the products can be improved to meet customer needs and requirements 3. How does the company compete in its market place, and what is the role of ‘quality’ in its competitive strategy? Discussions with Chris (the Manufacturing Director) put a different perspective on the problem: ‘The sales catalogue shows pictures of our products prepared for photography; special effects are used to give a bright polished finish but we actually use a matt finish. : The samples used by Sales are specially made by experienced craftsmen to eliminate any scratching or minor faults; of course, we cannot always repeat that standard with the modern batch production methods. ‘We were aware that the reorganization of production methods could lead to quality problems, so I introduced statistical control, a subject I studied extensively in a quantitative methods course at the local college. Our inspectors now take random samples of batches of components and measure important dimensions such as the diameter or length of brass handles, the thickness of the incoming materials, etc. Batches which fail are either rejected or reworked, and all material where we have identified any fault at all is returned to the supplier, and our buyers routinely threaten to place orders elsewhere. I instructed the supervisors to inspect press tooling just before the start of each production batch to ensure that there are no surface faults, so I think it is unlikely that the dents and blemishes are caused in production. I must make a point of checking that this is happening. Anyway, our final inspection sampling has been changed to give an acceptable quality level (AQL) of 2 per cent whereas until recently it was only 5 per cent. We have had to increase the number of final inspectors by four at a cost of ? 15 000 each per annum, but all the management team agrees that with quality products we must be confident of the final quality before packing. We trained some of our best assemblers in SPC and made them full-time inspectors; the combination of their technical and statistical skills ensures that we have the right people for this job. We could not rely on our operators to do any dimensional checks; hardly any of them know how to measure using a metric rule, let alone a micrometer or vernier gauge. It is best to keep them concentrating on achieving correct output targets. I believe that most quality problems here must be caused by occasional operator carelessness. ‘The batch method of production has given us much more control over operations. No longer do we have to rely on hard-to-recruit craftsmen who did everything slowly and unpredictably. Now we make the most of economic batches at each stage, benefiting from the economies of scale of longer runs and cheaper unskilled labour. With incentive bonuses based on effective performance against agreed standard times, all our people are working faster to achieve the company’s goal of higher productivity. There is no doubt that our operations are now more productive than they’ve ever been. With high quality and low costs, we are now set for a major assault on the competition. We expect our profits to rise dramatically from the currently inadequate 1 per cent return on sales. ’